Cool reports from Euromonitor's GMID!

Check out these new reports from GMID:

Top 10 consumer trends for 2009

All expectations are that this will be a year of guarded consumption for credit-crunched consumers globally – but consumption is more resilient than people might think and many commentators point out that the global consumer mindset is tuned to recession-spending. CLICK HERE to read more

Mapping global pollution: The world's biggest polluters

The United Nations Climate Change Summit is taking place in December 2009 in Copenhagen with the aim of coming up with a replacement to the Kyoto Protocol for global emissions targets, which are due to expire in 2012. 192 countries are involved but a divide exists between emerging markets and advanced economies on where responsibility lies for reducing emissions. China is the world's largest polluter followed by the USA but emerging markets generally lag behind in terms of per capita emissions. CLICK HERE to read more

Indian consumers in 2020: A look into the future

A fast growing economy and a rising number of affluent consumers have pushed India into the league of most brand conscious countries globally. Many Indian consumers today are savvy shoppers who are educated, know their brands and are ready to spend more on premium lifestyle products and entertainment. CLICK HERE to read more

For more reports, check out Euromonitor's Global Market Information Database.

Pop quiz hot shot: What are the top 10 largest cities in Croatia?

New in Euromonitor Global Market Information Database: "Cities are drivers of economic growth and at the same time cities are the result of economic growth. City consumers are more brand-aware and have higher disposable incomes and tend to be trend-setters. Emerging markets are home to some of the world’s most dynamic and fast-growing cities. The data covers the largest 10 cities in each country and are available for 82 countries from 1998-2015."

From within GMID, the data can be found by selecting urban population:

And the answer is...

Stop back by for an upcoming quick start tutorial on accessing GMID's country data.

The World and Beer

Featured Database: Euromonitor Global Market Information Database (GMID)

Do you want to know which beer company has the largest market share in Slovakia? Then Euromonitor GMID is the right tool for you! Euromonitor GMID is UNCG’s main database for international marketing data and reports. The database contains several types of information sources:

• Statistics: Includes market size data for 52 countries and hundreds of consumer products and economic and demographic statistics for 205 countries.
• Market Reports: Global and national market reports analyzing industry market performance.
• Company Profiles: Extensive profiles of individual companies and their market performances.
• Country Profiles: Basic industry information and statistical summaries for 205 countries.
• Comments: Include daily commentary on a wide variety of topics.

The information is also well integrated. If you search for a specific report you will see related reports, company profiles, and statistics on the right side of the screen. You can also browse the newest reports or search any portion of the database.

Users can download data and create profiles to save searches. If you will be using this database frequently, I would encourage you to create a profile as it will save you quite a bit of time.

And the answer is Heineken.



Click on the bottom right of the video for full screen. Text of the video is below:

Hi! My name is lynda and I’m going to show you how to get started using Euromonitor’s Global Market Information Database. It is UNCG’s primary database for international marketing research. You can search by Industries, Countries, or Companies. We are going to look at the consumer market for footwear. First, I’ll click on Consumer Markets under Search Industries.

You will see a screen with the available consumer markets. I will choose the plus sign next to Clothing and Footwear to expand that category and then I will expand the category of Footwear. I am interested in men’s and women’s footwear, so I will check those two boxes. Then click Next at the bottom of the screen.

Now you have a chance to choose your countries. I am interested in France, so I’ll expand the Western Europe category and click the box next to France. You can choose more than one country at a time. Now at the bottom of the screen you will see Run Search. This means you have chosen all available information. Click on Run Search.

You will see two categories of information: Statistics and Reports. Reports are narrative reports on various aspects of your country or the consumer market chosen.
I just want to see Statistics for footwear in France, so I will click on View All Statistics.

Here are the market sizes for women’s and men’s footwear in France. You can convert the statistics, manipulate the ordering of the data, and download into excel format.

Happy hunting and remember if you have questions, “Ask Us!”